Work | American Milsim | Dustin Evans

/ Client

American Milsim

/ Type

Branding
Website
Ecommerce

/ Involvement

Design Direction
Branding
Web Design
Visual Design
Front-end Development

/ Role

Lead Designer,
Contract

/ Year

2014 - Ongoing

/ Site

View Live Site

/ Overview

American Milsim is highly regarded as one of the top Milsim event organizers in the country.

American Milsim was founded by devoted players of the sport creating a fast-paced, competitive and intense military experience. There events are attended by hundreds of players every year. What makes American Milsim unique, these events provide a dynamic storyline that engages the player to write the event itself. The winners of every event impact the open-ended storyline with each and every victory.

/ Goal

To position American Milsim as the premier organizer in the Milsim event space by increasing ticket sales, enhancing brand recognition, and creating an engaging online platform where players can immerse themselves in the American MilSim experience.

/ Outcome

I played a lead role in refining American Milsim's brand and digital marketing strategy, which directly contributed to a significant boost in both event ticket and merchandise sales. This strategic approach also helped attract a fresh wave of players, sponsors, and venues.

Note: The details provided offer a broad overview of the work in the described role. My projects are not exhaustive and are not intended to cover all duties, responsibilities, qualifications, and project parameters.